For the longest time vanity publishing and self-publishing were one and the same. If someone couldn’t get a deal with a traditional publisher then their only other option was to go with a vanity publisher who would gladly print up anything the author wanted, for a price. This naturally led to a bunch of not-so-great stuff being vanity published, and there’s a stigma associated with vanity publishing that still lingers around all self-publishing to this day.

But vanity publishing and modern indie self-publishing are far from the same thing, and it’s time for that old stigma and snooty attitude about self-publishers to go. Today’s episode of Motivrite dives into a brief history of vanity publishing, and the differences between old school vanity publishing and modern digital self-publishing.

Show Notes:

0:30 – The distinction between vanity publishing and self-publishing. One of these things is not like the other.

Vanity publishing and self-publishing used to be the same thing. That’s not the case anymore. Good work is being done by indies now that digital self-publishing has democratized the process, and this podcast is going to delve into the history of vanity publishing and compare it to modern digital self-publishing.

1:20 “Publishing companies” that weren’t publishing companies at all. My introduction to the world of vanity publishing.

A brief story about my introduction to the world of vanity publishing. Aka how I learned to stop worrying and accept that I wasn’t actually getting a publishing contract for a short story I wrote for my high school newspaper.

2:35 What is vanity publishing?

A history of old school vanity publishing and why it has a much deserved bad reputation among writers and publishers.

4:37 Not knowing the distinction between vanity publishing and digital self-publishing held me back from my future career. Don’t let it hold you back.

For the longest time I thought that digital self-publishing was just the new version of offline vanity publishing, and this held me back from self-publishing my stuff for several years I could’ve been using to build my career. Don’t let this happen to you.

5:40 Digital self-publishing is a whole new world of indie publishing.

There’s a whole new world of opportunities for writers because of the digital publishing revolution. I go into the differences between the old and busted self-publishing and the new hotness, and why one is still a costly dead end and one is your path to a potential new career.

7:45 Sturgeon’s Law is alive and well, but digital self-publishing allows the cream to rise to the top instead of relying on gatekeepers.

I tackle one of the most common criticisms against self-publishing: that a lot of the material that’s put out there isn’t that good. Which is true. There is a lot of crap out there, but there are also plenty of new systems in place that help the good stuff rise to the top that are far better than the old gatekeeping system of agents and publishers, because it’s the readers who get to decide what’s worthwhile in this new paradigm.

8:30 Digital markets are the great equalizer that puts indies on an equal footing with trad publishers.

We’ve never lived in a better time for writers to make money from their craft. Vanity publishing was a last ditch way for writers who couldn’t cut it in the old system to get their stuff out there, and it almost never worked. Digital self-publishing is a great new level playing field where anyone writing good stuff can stand out from the crowd and make a career!