Month: September 2019

2020 Goals: Branch into audio including podcasts and audio books

Time to talk about my first big goal for 2020! I’m getting into audio.

This is a big one that I’ve been working towards since 2017 when I started building an audio studio to do podcasting and audiobooks. I hit a bit of a snag when my daughter was born and I focused on being with her for her first year instead of doing audio, but now that things have settled down a bit at home I’m ready to do this.

My strategy for hitting audio is also part of my strategy for going wide. Audio is the fastest growing corner of the publishing market right now, and there are a lot of people listening to books and podcasts. These are my people. I’ve been an audiobook listener since the mid ’90s when the only way you could get audio was on tape. I haven’t listened to radio or music all that much since I got an iPod in the mid ’00s and discovered podcasts.

In addition there’s still a high barrier to entry for creating audiobooks, which means that there’s less competition in the market from indie authors. It can cost thousands of dollars to produce an audiobook, but if I’m able to do the recording and editing myself in my home studio then the only investment I have to make is time. It took hours spent learning Adobe Audition and audio engineering and the investment in creating the studio, but I’m hoping it’ll pay off dividends.

I’ve also wanted to start a podcast for years but never felt like I had anything to podcast about. That’s changed, though. I have ideas, and this is the plan:

Podcasting

Nonfiction Podcasting:

Motivrite: A podcast about what goes into being an indie author. I’ve learned a lot about the market over the years and would like to give back to the community by releasing a podcast with advice for authors. There are a lot of podcasts out there that focus on marketing a book and getting it to an audience, so I’m going to hit a different niche at first and talk about tips and tricks for getting the words down, and how to navigate life as a part time or full time indie.

Stretch goal – Indie Day Job: If I manage to complete all my other goals and I still have time then I’d also like to start a podcast where I talk to other indie creators about their day to day. I’m not sure if this will be happening because I already have a lot on my plate, but we’ll see. As the year goes on and some things succeed and others don’t I might have more time to launch this project.

Fiction Podcasting:

Avallanath: This is a story that’s been rattling around my head for the past decade about an author of very fat books, the fans who love to hate him, and what happens when his creations take matters into their own hands.

I started writing it while I was in grad school a decade back, and I released it as a webcomic at one point that got to be sort of popular with a few hundred people a day hitting the site daily. The problem is I’ve never been that good at drawing and I don’t feel like webcomics are a real growth area. So I plan on releasing it as an audio fiction podcast with a chapter or two a week.

Blake Byron: Paranormal Investigator: This is another story that’s been rattling around in my head for more than a decade, but I only sat down and actually wrote it in 2017. It’s the story of a former special forces soldier turned campus cop who wanted a nice quiet life. Then he came across the victim of a vampire attack, killed the vampire that killed her, and found himself in the crosshairs of the local vampires. I tried releasing this in 2017 and it didn’t meet with much success, but it’s a fun story that I enjoy and I feel like it could do well with a bit of a marketing push so I’m going to try it out in audio and see what happens.

GameLit: I have a couple of GameLit stories I’ve been working on since 2016ish when LitRPG first started taking off. The first one I plan on releasing in audio and as a wide book release is Dice Mage, which is going to be a complete rewrite of a book I released near the end of 2018 that had some moderate success, but I think it would do better being rereleased with the new longer outline I’ve worked out that tells more of a story.

Audiobooks

The plan is to release these novels wide on all ebook platforms once they’ve been finished, and then start releasing the audiobook episodes with one or two chapters being released per week to drum up interest. I’ll push people towards the finished ebooks at the end of every episode if they want to hear the whole story at once.

I also plan on releasing episodes early to backers on my Patreon which I plan on really hitting hard in 2019-2020. With a little luck I’ll be able to build an audience of readers and audiophiles who contribute for a chance to get episodes early while also adding another leg to my income table that isn’t Amazon and Kindle Unlimited.

When the books are finished in podcast form I’ll eventually release them wide as paid audiobooks as well. I won’t be going exclusive with Audible, but instead going wide with services like Findaway to diversify my income base.

Daily steps to achieve this goal

Having a lofty annual goal is all well and good, but it’s also important to think about the daily steps that’ll be necessary to make it happen. There are only so many hours in a day, and if I’m going to do everything I want to do in the 2019-2020 year then I’m going to have to focus and do it one day at a time.

The daily goal for this one is easy enough though. I’ll disappear into my home studio for a couple of hours every night after the kids are in bed and work on recording stuff. I’ll probably only do this Monday through Friday, taking weekends off to relax and have a little bit of fun.

Wrapping up

And that’s the audio plan for 2019-2020! I’m in the middle of production of episodes of Blake Byron and hope to start releasing that podcast in October to tie in with the horror vibe the book gives off. I’ve worked out outlines for nine episodes of Motivrite so far as well. I have about ten episodes of Avallanath written and will start recording that soon, and I’m currently working on finishing the updated version of Dice Mage and probably won’t begin recording that until November or December.

It’s a lot on my plate, but I really enjoy sitting in the booth and doing some recording. It gives me an opportunity to explore a new market, give another polish run on the manuscript, and flex my acting muscles which I haven’t had a chance to do in years. I’m looking forward to seeing where I’ll be in audio by next year!

Star Pirate II: The Wrath of the Queen

I’m super excited to announce the second book in the Star Pirate series: Star Pirate II: The Wrath of the Queen!

Star Pirate II: The Wrath of the Queen

I had a lot of fun writing this one. It took a little while to get around to writing it because I wanted to wait until I had a story that was worth telling to continue Flynn’s adventures.

What I came up with ended up being a fun ride in addition to letting me make a really awesome Wrath of Khan pun in the title. I also had a lot of fun putting together that cover and making it reminiscent of the WoK original cover in all its Montalban manchest glory.

If you haven’t read the original Star Pirate then click here to get started on the series. If you have read the original then I think you’ll like the sequel!

2020 goals

So I’m going to be doing something a little different. I know a lot of people set their goals at the new year, but as a parent with a kid in elementary school who works from home I’ve discovered that my work year now revolves around my kid’s schedule.

My new work year is from August to May. Because one summer with the kiddo at home has taught me that there just isn’t much of anything work related that’s happening in the months of June and July. Anything I want to put out in those months has to be done well ahead of time!

So here are my goals for August 2020. I’m writing them out here in the hopes that doing it publicly will give me some accountability and keep me on track.

Big picture goals:

  1. Branch into audio including podcasts and audiobooks
  2. Release 36 books across my various pen names
  3. Diversify my income so I’m not solely reliant on Amazon for a paycheck
  4. Build and maintain this site and blog as brand building and as a central hub for all my creative projects
  5. Start hitting five figure months regularly

Five goals, and if I do the first four right then number five will come naturally. Seems easy enough, right? Only as I’m sitting here reading those goals there’s an awful lot that’s going to go into making those goals happen. Which means that there’s some detail work that needs to be done to figure out how I’m going to hit those goals!

With that in mind I’m going to be doing a series of posts over the next few days highlighting each one of my five goals for the next year, going over what needs to be done to hit those goals, and talking about what I need to do to make sure I get that done.

I believe it’s important to plan. If you have a plan then you have something to work towards. If you have something to work towards then it’s a matter of checking the boxes. I also hope that seeing a little bit of my planning process might inspire you to make a plan of your own that clearly states your goals, how you can reach them, and what you need to do to make that happen!

PSA: Vellum’s new EPUB for Kindle needs to be converted to MOBI before sending to advance readers

I’m always one for letting people know when I’ve screwed up so that you can learn from my mistakes. I ran into one this past weekend as a result of the recent changes to how Vellum generates files for upload to Amazon.

Picture it. Indiana. 2019. An author who’s never tried loading an epub file directly onto his Kindle sends out advance reader copies of a story to his Kindle readers. In epub format. Which they can’t read natively on their Kindles.

Oops.

Protip: Upload your document on KDP and download the file they provide you for preview, or use something like Calibre to convert it to a mobi before sending it out to your advance team if they’re using Kindles.

Bookfunnel has also announced that they will automatically convert a Vellum EPUB to MOBI when uploaded if you use their service, which is darn convenient.

I hope that saves someone a bit of the headache I had this past weekend when I got a bunch of annoyed emails from advance readers asking why their book files weren’t working!

KDP Select August 2019 rates are in!

The rate is in! Amazon paid out $25.8 million to KDP Select authors for August 2019.

August 2019 page rate breakdown:

Doing some quick math that comes out to $0.00438 per page read.

The total payout is up by $200,000 from $25.6 million in July 2019.

The rate is what really matters, and it’s down slightly from $0.00439 per page read in July, but July and August rates are close enough to $0.0044 as makes no difference.

Comparing to previous months:

The rate is down from the $0.0046 authors got in from April through June of 2019, and way down from the high of $0.0047 authors got in February of 2019.

So far the highest rate for 2019 had been February at the aforementioned $0.0047, which is interesting since it also had the lowest monthly pot for 2019 at $23.5 million. So the per-page payout is lower as the year goes on despite the total pot going higher, indicating there are more people using Kindle Unlimited.

I suppose that’s good news in the sense that more people using the program means that it’s likely to stick around, but bad in the sense that authors aren’t getting as much for their pages which sucks

Previous rates for 2019:

June:

$24.9 million total payout. Up by $300,000.

$0.00464 page rate. Again down very slightly, another drop of $0.00001, but again it’s such a small amount that they’re basically the same.

May:

$24.6 million total payout. Up by $500,000.

$0.00465 page rate. Down very slightly, by $0.00001, but it’s such a small amount that they’re basically the same.

April:

$24.1 million total payout. $

$0.00466 page rate. Up by $0.00016 to bring us closer to

March:

$24 million total payout. Up by $500,000.

$0.0045 page rate. A big dip of $0.00023 from February.

February:

$23.5 million total payout. Down $900,000 from January.

$0.00473 page rate. A big jump of $0.00031 from January despite the lower total pot.

January:

$24.7 million total payout.

$0.00442 page rate.

Vellum is dropping KindleGen and switching from mobi to epub for Kindle

Are you tired of opening Vellum and getting the notification that KindleGen isn’t optimized for your Mac and will need to be updated? You should install the update that came out last Tuesday!

There’s a full post on the Vellum blog here, but the practical upshot is Vellum will now generate a Kindle-specific epub rather than a mobi file. If you’re a Mac user you definitely want to install this update before upgrading to Catalina next month, as KindleGen won’t work after the update.