There’s a minor to major snafu going on in the Kindle Unlimited author community right now depending on who you talk to. Naturally the authors who are getting letters from Amazon about suspicious activity on their accounts, or getting their accounts suspended, are more inclined to think it’s a big deal.
Basically the issue is that the Kindle Unlimited system has a problem with scammers. There’s money in them thar hills, and like with every gold rush there are unscrupulous people looking to make a quick buck. In this case the quick buck is made by uploading “books” that are stuffed to the maximum page count and then using click farming operations to page through those books to generate page reads for an account and sponge up that sweet, sweet Kindle Unlimited money.
This is causing a few problems including:
KU payout problems
Kindle Unlimited operates with a pot of money that is paid out to all participating authors at the end of a month. So Amazon will have a pot of, say $20 million and they divide that by all the authors who got page reads in a month. The rate per page read usually hovers around $0.005 per month depending on how much money Amazon pumps into the system and how many pages were read in a month.
Seeing the problem yet? Yeah, if there are a bunch of click farmers out there who are artificially inflating the page counts with their stuffed books that means they’re taking away money from other authors. It artificially depresses the payout by crowding out legitimate authors with their ill-gotten page reads.
Authors (unfairly?) targeted
There’s another more low key and potentially more insidious side effect hitting authors over the past couple of weeks. See those scammers know that it would look suspicious if the only books their click farms paged through were their overstuffed books. So what they do to make their operations look more legitimate is they target other bestselling books and page through those as well.
By targeting legitimate books it makes their click farm accounts look more legitimate. The problem for authors is if their book happens to be targeted by one of those click farm operations it suddenly makes their book look more scammy to whatever automated bot Amazon has trawling their site looking for suspicious activity.
The upshot of all this is legitimate authors have been targeted by scammers to lend scammer accounts more legitimacy, and now those author accounts are being targeted by Amazon as scammers with consequences ranging from sternly worded emails accusing them of scamming the system to outright suspensions. There are also authors who are reporting that their page reads are being retroactively revoked for previous months. Presumably these are page reads that were generated by click farm accounts.
Who to believe?
Here’s the problem. Whenever something like this happens there’s a lot of confusion and a lot of rumors that get spread around. I’ve deliberately kept the details in this post to just the facts, ma’am, but if you’re inclined to go looking at some of the rumors then it’s easy enough to find the uproar on KBoards.
The difficulty when something like this happens is all we have to go on is the word of the author on the one hand that they aren’t doing anything scammy, and the stonewall from Amazon on the other side. There are probably some authors out there who did legitimately grey hat things to generate page reads on their books and now they’re complaining along with everyone else on the bandwagon about how they’ve been unfairly targeted. There always are when there’s a smackdown targeting the KU scam du jour.
On the flip side there are enough authors complaining about these issues that it seems highly unlikely that all of them have been partaking in click farms, wittingly or unwittingly. The thought of being labeled a scammer and having your account suspended because your books were targeted by a click farm to lend their scam legitimacy, something that you absolutely cannot control, is terrifying.
With zero transparency from Amazon about exactly what is going on and conflicting reports from authors it’s difficult to say exactly what is happening, but it seems safe to assume that there are legitimate author accounts being unfairly targeted as part of a crackdown that is casting a net that’s gone a little too wide.
What to do?
It’s a difficult call. There are a lot of authors who are talking about pulling out of Kindle Unlimited entirely and going wide. The problem with this is if your whole author strategy so far has been to rely on the ease of Kindle Unlimited then you don’t have an audience on other platforms which makes it difficult to go wide.
On top of that there’s the issue that there simply are some genres that don’t do as well wide as they do in Kindle Unlimited. A lot of authors who have come to rely on KU money are going to have a difficult time and take a severe hit right in the pocketbook if they make the precipitous move of taking their books out of KU. On the other hand if an author is facing a suspension because of illicit KU activity they have no control over there’s really no choice. Better to be out of KU with no KU money and have your Amazon account intact than in KU and risk having your account suspended and you’re out KU money and royalties.
I’d advise caution for authors reading posts from other panicked authors. If Kindle Unlimited is a significant portion of your income then be smart about whether or not you want to withdraw. Especially if you’re relying on that money. Take the time to build yourself up on other stores and build up alternate revenue streams. Don’t do something precipitous that’s going to leave you unable to pay the bills and put food on the table because you’re making a decision from a place of fear.
Amazon should be more transparent about what is happening. That’s not likely to happen, but authors should take comfort in the knowledge that Amazon does tend to do the right thing by legit authors in the long run when these crackdowns hit. I think that right now there is a bot or some automated system that is inappropriately flagging some authors, but if those authors make noise and they aren’t actively participating in scams they’re going to be okay in the long run.
It always sucks when something like this happens, but crackdowns at Amazon are hardly new. There are always people who will push the extremes, and often the response swings to the opposite extreme before the dust clears and authors get on with writing. This has all happened before, and it will all happen again. Take a deep breath, remain calm, and come at this from a business perspective rather than from a place of panic and fear.
And maybe consider working on your wide game so you don’t have all your eggs in one basket for the next panic.