goals

2020 Goals: Branch into audio including podcasts and audio books

Time to talk about my first big goal for 2020! I’m getting into audio.

This is a big one that I’ve been working towards since 2017 when I started building an audio studio to do podcasting and audiobooks. I hit a bit of a snag when my daughter was born and I focused on being with her for her first year instead of doing audio, but now that things have settled down a bit at home I’m ready to do this.

My strategy for hitting audio is also part of my strategy for going wide. Audio is the fastest growing corner of the publishing market right now, and there are a lot of people listening to books and podcasts. These are my people. I’ve been an audiobook listener since the mid ’90s when the only way you could get audio was on tape. I haven’t listened to radio or music all that much since I got an iPod in the mid ’00s and discovered podcasts.

In addition there’s still a high barrier to entry for creating audiobooks, which means that there’s less competition in the market from indie authors. It can cost thousands of dollars to produce an audiobook, but if I’m able to do the recording and editing myself in my home studio then the only investment I have to make is time. It took hours spent learning Adobe Audition and audio engineering and the investment in creating the studio, but I’m hoping it’ll pay off dividends.

I’ve also wanted to start a podcast for years but never felt like I had anything to podcast about. That’s changed, though. I have ideas, and this is the plan:

Podcasting

Nonfiction Podcasting:

Motivrite: A podcast about what goes into being an indie author. I’ve learned a lot about the market over the years and would like to give back to the community by releasing a podcast with advice for authors. There are a lot of podcasts out there that focus on marketing a book and getting it to an audience, so I’m going to hit a different niche at first and talk about tips and tricks for getting the words down, and how to navigate life as a part time or full time indie.

Stretch goal – Indie Day Job: If I manage to complete all my other goals and I still have time then I’d also like to start a podcast where I talk to other indie creators about their day to day. I’m not sure if this will be happening because I already have a lot on my plate, but we’ll see. As the year goes on and some things succeed and others don’t I might have more time to launch this project.

Fiction Podcasting:

Avallanath: This is a story that’s been rattling around my head for the past decade about an author of very fat books, the fans who love to hate him, and what happens when his creations take matters into their own hands.

I started writing it while I was in grad school a decade back, and I released it as a webcomic at one point that got to be sort of popular with a few hundred people a day hitting the site daily. The problem is I’ve never been that good at drawing and I don’t feel like webcomics are a real growth area. So I plan on releasing it as an audio fiction podcast with a chapter or two a week.

Blake Byron: Paranormal Investigator: This is another story that’s been rattling around in my head for more than a decade, but I only sat down and actually wrote it in 2017. It’s the story of a former special forces soldier turned campus cop who wanted a nice quiet life. Then he came across the victim of a vampire attack, killed the vampire that killed her, and found himself in the crosshairs of the local vampires. I tried releasing this in 2017 and it didn’t meet with much success, but it’s a fun story that I enjoy and I feel like it could do well with a bit of a marketing push so I’m going to try it out in audio and see what happens.

GameLit: I have a couple of GameLit stories I’ve been working on since 2016ish when LitRPG first started taking off. The first one I plan on releasing in audio and as a wide book release is Dice Mage, which is going to be a complete rewrite of a book I released near the end of 2018 that had some moderate success, but I think it would do better being rereleased with the new longer outline I’ve worked out that tells more of a story.

Audiobooks

The plan is to release these novels wide on all ebook platforms once they’ve been finished, and then start releasing the audiobook episodes with one or two chapters being released per week to drum up interest. I’ll push people towards the finished ebooks at the end of every episode if they want to hear the whole story at once.

I also plan on releasing episodes early to backers on my Patreon which I plan on really hitting hard in 2019-2020. With a little luck I’ll be able to build an audience of readers and audiophiles who contribute for a chance to get episodes early while also adding another leg to my income table that isn’t Amazon and Kindle Unlimited.

When the books are finished in podcast form I’ll eventually release them wide as paid audiobooks as well. I won’t be going exclusive with Audible, but instead going wide with services like Findaway to diversify my income base.

Daily steps to achieve this goal

Having a lofty annual goal is all well and good, but it’s also important to think about the daily steps that’ll be necessary to make it happen. There are only so many hours in a day, and if I’m going to do everything I want to do in the 2019-2020 year then I’m going to have to focus and do it one day at a time.

The daily goal for this one is easy enough though. I’ll disappear into my home studio for a couple of hours every night after the kids are in bed and work on recording stuff. I’ll probably only do this Monday through Friday, taking weekends off to relax and have a little bit of fun.

Wrapping up

And that’s the audio plan for 2019-2020! I’m in the middle of production of episodes of Blake Byron and hope to start releasing that podcast in October to tie in with the horror vibe the book gives off. I’ve worked out outlines for nine episodes of Motivrite so far as well. I have about ten episodes of Avallanath written and will start recording that soon, and I’m currently working on finishing the updated version of Dice Mage and probably won’t begin recording that until November or December.

It’s a lot on my plate, but I really enjoy sitting in the booth and doing some recording. It gives me an opportunity to explore a new market, give another polish run on the manuscript, and flex my acting muscles which I haven’t had a chance to do in years. I’m looking forward to seeing where I’ll be in audio by next year!

The year of busting my ass

So I just got done reading Arnold Schwarzenegger’s autiobiography¬†Total Recall that tells the story of his life from his early days until the late 2000s when it was published. I have to say I came away from the book inspired. Say what you will about the guy, but he has a work ethic. He saw a goal, decided he was going for it, and didn’t let anything like doubts or second guessing stop him once he set one of those goals.

It’s inspiring stuff, and it’s inspired me as well. I’ve had a few projects that I’ve been kicking around and I’ve decided that I’m going to try a new experiment. I call it the Year of Busting My Ass.

What does that mean? Well it’s actually pretty simple. It means I’m going to come up with some goals, and for the next year I’m going to bust my ass to make sure those goals become a reality. It won’t be the first time I’ve done something like this. Having my daughter home with me watching her and working has reminded me of the most productive time in my life back in 2014 when I was busting my ass writing, working a full time job, and helping to take care of my brand new son.

Basically it’s when I feel a time crunch that I’m at my most productive. At least that’s the idea.¬†So here are the goals that I’d like to accomplish week to week for the next year:

  1. Write 5500 words a day every day with breaks for holidays.
  2. Set up a regular schedule of posting under my romance pen name every six weeks, alternating slightly between niches and working on two at a time so that I’m getting something out every three weeks or so.
  3. Get back into a regular schedule with my steamy romance/erotica pen name so that I’m releasing a new short/novella of around 20k-25k every three weeks.
  4. Publish a new episode of my epic fantasy comedy podcast every week.
  5. Publish two audio chapter episodes of my supernatural thriller/urban fantasy/horror comedy audiobook podcast every week as individual episodes.
  6. Publish an episode of my writing motivation podcast every week.
  7. Exercise for an hour and a half every day and get back into shape, because this tubby look isn’t working for me.
  8. Clean up my diet and start eating a more healthy and balanced diet to support my desire to get in shape, because this tubby look isn’t working for me.
  9. Get seven to eight hours of sleep a day.
  10. Make $150,000 in the next year from all of my writing and podcasting efforts.

Are all of those doable? Maybe, and maybe not. I think they’re certainly possible given past performance. It’s just a matter of buckling down and actually doing in the work.

I’m gonna be honest here. I’ve been in a bit of a slump this past year and a half. It started with my grandma getting sick and ultimately passing at the end of 2015, then we moved to a new house in the middle of 2016 which took move of my time than I’d like even though it was totally worth it. My dad was diagnosed with cancer about a year ago and died at the end of September 2016 which did a number on me even if I wasn’t willing to admit it to myself at the time. Then my wife got pregnant which we were totally trying for, but having a pregnant wife and then a new baby in the house is a surefire recipe for messing up even the best planned schedule.

In short there’s been a lot that’s happened in the past year and a half and I feel like I sort of dropped the ball. I got used to coasting along with the success I’ve already achieved even though I knew that success wasn’t going to be enough for me. I still have things I want to accomplish in my indie career, and I feel like getting to the point where I have a good full time income I can use to support myself and my family is only the beginning.

It’s time to stop with excuses. It’s time to buckle down and get shit done while also maintaining a work/life balance. It’s time for the year of busting my ass.

September 2016 was a really bad time for me where I didn’t get any work done because I was dealing with a terrible loss and being there for my family. September 2017 is going to be the month I get back the old me who worked his ass off to get where I am now, and hopefully achieve things beyond anything I could’ve imagined when I was quitting the day job.